Using our App

It is important for us to understand how our users will interact with our app, and how it will change their behaviour. To do this, we think of our app and our users as a system, so we can try to understand how it works.

Below is a CLD (Causal Loop Diagram) showing how we hope this system will look.

From glancing over this CLD one notices quickly that there is a lot more reinforcing loops (R1 – R4) than balancing ones (B1 & B2). This is a good sign, as it points to an increase in engagement over time. All of the loops visit motivation directly, which is also good, as boosting motivation is the most important thing for us when it comes to gaining engagement. We see that completing a task increases motivation (R2), as completing something is rewarding in itself. Completing a task also leads to fewer incomplete tasks, which also is motivating (R3). Completing a task gives the user points, boosting motivation even further (R1). Enough points can be exchanged for other rewards, which also works to mothivate the user (R4).

One element of danger in this CLD is the incomplete tasks. Having a lot of tasks hanging over the user will work to demotivate. It is important that these tasks do not pile up. This illustrates the importance of scaffolding, as discussed in an earlier blog post.

This CLD shows well how we hope using our app will give our users more motivation to complete their tasks, giving their lives structure over time.

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